Content that ranks is good. Content that resonates is better. As SEO Content Editor at Mindvalley Pulse, I make sure every piece does both—driving traffic, sparking engagement, and earning real attention.
WIN #1: Wrote and edited SEO articles that informed, ranked, and converted
Created research-driven, SEO-optimized articles with a clear goal: educate, engage, and drive action. Every article was created with a high search intent, reader-first tone, and emotional connection.
Results: Several articles rank on Page 1 of Google, contributing to consistent organic traffic and reader engagement for Pulse.
WIN #2: Boosted graphic clicks by 43% with scroll-stopping visuals
Collaborated with the Creatives team on visual storytelling (like infographics, carousels, and custom graphics) and stepped in as a hands-on designer when needed.
Results: Year-over-year graphic click performance improved by ~43%.
WIN #3: Created high-engagement lead magnets (over 100 downloads each)
Created downloadable content upgrades that were purposeful, on-brand, and genuinely useful:
Results: Each asset passed 100+ downloads with zero paid promotion and continues to pull its weight in ongoing engagement.
WIN #4: Blended editorial strategy with UX copy for full-funnel impact
I worked across the full user journey to optimize:
Also helped shape and sharpen the Pulse brand voice to be clear, warm, and just the right amount of bold.
Results: Helped turn readers into subscribers and browsers into buyers, all through smarter, more strategic storytelling.
WIN #5 : Helped build scalable SEO + content workflow with AI assistants for long-term growth
To scale Pulse’s editorial output without sacrificing voice or strategy, I helped build a repeatable workflow: keyword research → calendar → content brief → draft → publish.
Then I trained custom GPT-based assistants to support content research, draft structure, and even alt text generation.
Also taught junior writers how to work with AI without sounding like they fed ChatGPT a bunch of SEO terms and hit copy-paste.
Results: A human-AI editorial system that’s fast, flexible, and future-proof.
Selected highlights focused on performance, credibility, and conversion. View them here.
