The Mindvalley Book Club had big ideas but needed a voice to match its mission of uniting book lovers across the globe. They wanted something more than just another campaign. They needed words that sparked curiosity, that ignited conversations, and that brought their vision to life.
My job was to craft a reader-driven experience, writing everything from the Mindvalley Book of the Year Awards page to emails and social media posts that felt fresh, not formulaic. By showcasing the Awards’ prestige and rekindling the love for the written word, I helped transform their ideas into compelling copy that made books “sexy” again.
Kristina Mand-Lakhiani’s interviews with world-class authors were goldmines of insight, and the teams at Mindvalley Pulse and the Book Club knew they had something special. I turned these deep, free-flowing conversations into engaging, scroll-stopping articles.
Every piece was designed to celebrate the authors’ brilliance while delivering the most compelling stories that resonated long after the final line. They’re thought leadership made to resonate, inspire action, and leave a lasting impression.
The thought leadership articles I wrote for the Mindvalley Book Club became stories that even the authors couldn’t resist sharing.
Guy Kawasaki, author of Think Remarkable, tweeted the feature I wrote about his book as well as posted it on his LinkedIn. Laila Mickelwait, author of Takedown: Inside the Fight to Shut Down Pornhub for Child Abuse, Rape, and Sex, reposted my LinkedIn post to amplify awareness of her mission, while Marina Gerner, author of The Vagina Business, commented directly on a feature that spotlighted her work.
These moments of recognition from the very authors I wrote about underscored the impact of the content. Each piece was designed to highlight their brilliance and connect with readers, creating features that resonated deeply and earned the spotlight they deserved.
WIN #1: Gained credible endorsements directly from thought leaders, which speaks to the authenticity and relevance of your writing in the industry.
WIN #2: One of the top performers, Laila Mickelwait’s article, not only earned over 250 clicks and 75,000 impressions (and counting) but also saw its image rank #1 on Google Images, driving organic search traffic to the post.
WIN #3: My writing supported advocacy efforts and helped raise awareness for significant social causes, proving that your content has a real-world impact.”
Articles based on the Mindvalley Book Club interviews
