As an Associate Board Member from 2021 to 2023, I supported the Association of Malaysian Spas (AMSPA) with a mix of strategy, content, and creative execution. I led a website revamp to make the platform more accessible and aligned with AMSPA’s mission, and implemented Airtable to simplify and streamline the membership renewal process.
On the communications front, I handled their social media and wrote blog articles that spotlighted industry insights, news, and member features. I also helped strengthen AMSPA’s presence offline by organizing monthly coffee mornings to encourage member connection and collaboration.
Before my board term, I also created a short video for World Wellness Day in 2020, a project that brought together voices from across the industry to celebrate wellness and community at a national level.
WIN #1: Led the website redesign to make it easier to use and better reflect AMSPA’s mission, improving user experience for members and visitors.
WIN #2: Streamlined the membership process, making it faster and easier for both members and the team.
WIN #3: Created engaging content across social platforms, blogs, and multimedia projects, showcasing key industry news and stories, boosting engagement and raising AMSPA’s profile.
