Creative and strategic lead across brand marketing, campaigns, and virtual event production.
I led Spa Connectors’ marketing efforts across strategy, content, and design from conceptualizing campaigns to creating all digital assets to managing execution end to end. Additionally, I developed brand-aligned materials across social, email, video, and presentations to elevate the company’s presence and messaging.
When the pandemic put the wellness industry on pause, Spa Connectors created the Hall of Wellness Awards, a global initiative designed to uplift, recognize, and reconnect the people who keep the industry thriving. I was responsible for the marketing and creative execution, from concepting and producing social media campaigns to designing all supporting visuals and assets.
The highlight of the project was a fully virtual gala, held in December 2020, which I produced single-handedly—from scripting and visual direction to digital production—bringing together an international audience to celebrate resilience, excellence, and community.
WIN #1: Built and led global marketing campaigns that boosted brand visibility and attracted new leads across digital platforms.
WIN #2: Created all campaign content (copy, visuals, and video) ensuring a polished, consistent brand across social media and web.
WIN #3: Single-handedly produced a virtual gala for an international wellness awards show, showcasing end-to-end digital production skills.
